UX Specialist | Award-winning Design Consultant
An award-winning designer with more than 24 years experience in the design industry, Michelle loves solving problems creatively. With a background in economics and banking Michelle combines her research and business acumen with her design experience to produce innovative, unexpected design solutions that win awards.
With a background in economics and banking Michelle combines her research and business acumen with her design experience to produce innovative, unexpected design solutions that win awards.
Michelle’s human-centred approach to design means users are always front of mind when crafting experiences ensuring accessibility and inclusiveness stays top of mind.
While her products delight users they also bring businesses commercial successes so organisations continue to thrive.
As a strategic, forward-thinking, visionary for Michelle, it’s always about striking the right balance: user-centric, intuitive design + commercial success = sustainable thriving businesses.
User-centric, Intuitive design + Commercial Success = Sustainable Thriving Businesses and Raving Fans.
Michelle has worked in a wide-variety of industries including corporate, insurance, government, banking, media, not-for-profit and charity organisations. She brings her unique perspective and insight into everything she designs.
Solving problems using robust design thinking and strong UX design principles is not only Michelle’s area of strength but also her passion. She has used these talents throughout her design journey with great results.
Areas of expertise include:
- UX design
- User research and analysis, affinity mapping
- Empathy maps, personas
- User flows, customer journey maps
- UI design (high fidelity wireframes, design systems, visual design)
- Strategic creative direction
- Visual identity and brand implementation