Brand-creator – Creative strategist – Leadership and mindset coach
Hi, I’m Michelle, an award-winning creative director with more than 22 years experience as a graphic designer. An ex-banker and economist, I use my business acumen to produce innovative design solutions and launch new products in the marketplace. I am a strategic, forward-thinking, brand-creator.
I have worked in various industries including: media and publishing, corporate, government, not-for-profit and charity organisations. I am passionate about using design to add value to organisations. I also enjoy using advancements in technology to create new products that align with the values of the organisation I work for/with. Solving problems visually and creatively is my area of gifting and strength.
My designs are always on brand and on brief and created to appeal to the organisations target audience. When designing, I always place the users front of mind and craft the most unique user experience that will maximise brand engagement.
I have re-designed and launched highly innovative, unique and extremely successful commercial products. A majority of these products have been recognised by the design industry with awards, commendations and special mentions/write-ups.
I am also a certified independent leadership and mindset coach. I work with organisations and help them develop their leadership capacity. In the words of my mentor, John Maxwell, “The single biggest way to impact an organisation is to focus on leadership development. There is almost no limit to the potential of an organisation that recruits good people, raises them up as leaders and continually develops them.”
My areas of expertise include:
STRATEGIC CREATIVE DIRECTION / ART DIRECTION (print and digital)
BRAND IMPLEMENTATION & VISUAL IDENTITY (print and digital)
MARKETING COLLATERAL (including EDMs, social media, web banners, digital ads, web design to generate look and feel, signage, flyers, booklets, magazines, brochures, posters and all print and digital collateral)
DATA VISUALISATION & INFOGRAPHICS (print and digital)
VIDEO & PHOTOGRAPHY
LEADERSHIP & MINDSET COACHING (Interested? Learn more at seedsofwisdom.com.au)
PS: Project work is completed under Michelle’s registered trading name: Simply Relevant Design Studio.