Brand identity

Michelle has worked as design manager and graphic designer in the marketing, media, PR and communications divisions of various organisations. Amongst other things, she has helped develop and implement the visual and brand identity across various touch points and media channels. This included designs for brochures, flyers, advertising, billboards, real estate signboards, vehicle fleet designs, charity bin designs, conference and award collateral, mock ups for websites, digital assets, web banners, social media, conference booths, outdoor marketing collateral etc.

Here are a few examples of some of the brand implementation work for a government organisation.

Want to see more samples of brand-creation and visual identity, please contact Michelle directly.

Cover design for the NSW Cancer Plan depicted as an infographic with the three main goals.
Conference display stands to increase brand awareness
Using data visualisation to communicate in a simple and visually engaging manner, the vision, goals, objectives and focus areas of the Cancer Plan.
Mock designs informing the look and feel of the new website while also making statistics and data more visually appealing
Layout and design for the 10- year Cancer Plan, released by the Cancer Institute NSW, print collateral
Layout and design of the Cancer Plan, print collateral
Cover design for the first report card released by the Cancer Institute NSW
Using data visualisation to communicate the state of lung cancer in NSW. This was the very first report card produced for the Cancer Institute
Using data visualisation to communicate the state of lung cancer in NSW. This was the very first report card produced for the Cancer Institute
Mock up of cover design for a proposed publication