Michelle was contracted by Green Cross Australia to design and launch the Green Lane Diary in Australia. Green Cross Australia educates and empowers Australians to become more resilient to our changing environment.
Green Cross Australia are proud members of an international network with a distinctive history. After the fall of the Berlin Wall, Mikhail Gorbachev became deeply engaged with the Rio Earth Summit. In1993 Gorbachev founded Green Cross International in order to create a new approach to solving the world’s most pressing environmental challenges by reconnecting humanity to the environment.
After working with Green Cross Australia for a couple of years, Michelle approached the CEO about creating an iPad app for the Green Lane Diary. She did this because it aligned with the values of the organisation. At the time of launch, it was the first educational app that was launched in Australia. Adobe Sydney used it as an example of what their Digital Publishing Suite software could achieve.
The app was also featured in an article by Adobe California and was featured on Adobe’s design blog for a few months.
Below are some layouts, designs and cover designs Michelle put together for this magazine and the app:
The print version
The iPad app of the Green Lane Diary