Strategic creative direction

While employed as creative director, Michelle was instrumental in launching unique innovative products that achieved great commercial success and increased brand engagement and/or readership. Here are some case studies to showcase how Michelle:

  • Strategically plans, creates and presents compelling concepts and full-service creative solutions for clients to drive increased engagement with their brands and products.
  • Collaborates with senior management and teams to establish innovative creative solutions that communicate effectively with target audiences while achieving commercial success.
  • Inspires and leads through visual design to bring together stories that engage and delight the client’s target audiences.
  • Uses her insightful approach to craft and launch fresh new products that achieve results and bring commercial awareness to every project.
  • Leads by example and creates a high-performance culture focussed on excellence, strong results and innovation at every turn.
  • Demonstrates exceptional technical skills across both print and digital workflows.