Case Study 1: Small guide, big results

Driving brand engagement and increasing member sign-ups

While freelancing at Edge Content Agency, I came up with the idea of a mini-magazine for their client Sportingbet. The product was pitched to the client as a ‘special’ edition that would be released only before big sporting series eg. the World Cup, Wimbledon, Spring Racing Carnival, football final series etc. 

The concept was approved by the client immediately and put into production within a month. The product was a massive commercial success. Statistics revealed that each time this mini-book was released there was a significant spike in member sign up as well as outstanding results for the campaign overall. Feedback was that people not only read the guides but families and friends engaged with the product, discussed odds and planned their bets. The product kept betting front of mind in the lead-up to the events and gave readers betting-focused information. This innovation won an industry award.


  • huge increase in client revenue
  • superior increased brand engagement
  • massive commercial success
  • design industry commendation for special innovative product launched.
Innovative new mini-magazine for sportingbet