Case Study 2: Taking new ground

Suzuki Australia account opens agency doors to the automotive industry

The purchase of a personal Suzuki Swift led to a discovery that Suzuki Australia did not have a custom magazine. I approached the CEO at the agency and pitched the concept for a custom mag for Suzuki motors. The company was very excited with the idea, approached Suzuki Motors and the agency secured their very first automotive client.

The agency had never been in the automotive space prior to this. They had mainly banking, cruise and lifestyle clients. This account opened the agency doors up to other automotive clients and they soon secured the Volkswagen (VW) and iSuzu accounts.

COMMERCIAL BENEFITS:

  • launched agency into a brand new industry
  • credibility to attract other automotive clients
  • increased agency revenue
  • elevated the agency’s profile