Case Study 3: Aligning products with brand values

Developing unique innovative new products that align brands with their mission, vision and values

This project was commissioned on a freelance basis by the client. I enjoy exploring new technology to enhance user experience and to create unique client journeys to increase brand engagement. Whether print, digital or environmental, my ideas are on brand, align with my clients values, offer the relevant functionality and are tailored to suit the readership.

I designed the highly innovative and interactive educational app for my client. The organisation was set up by former Soviet President Mikhail Gorbachev who is passionate about the environment. In 2011, Adobe launched the Digital Publishing Suite to create interactive apps. I proposed the development of an app for the kids and since the app aligned with the company’s brand values, they were super excited with this new pathway. 

The app was the very first Australian educational iPad magazine and was so successful it was recognised and honoured by Adobe California, USA. The app was featured on Adobe’s Digital Publishing Gallery blog and at their Design Centre for originality, superior design and functionality, high engagement and stellar animations. Adobe used it as a ‘prototype’ to showcase it to their educational clients.

COMMERCIAL BENEFITS:

  • Global brand awareness
  • Global brand engagement
  • Product aligned with company values
  • First educational app launched in Australia
  • Reviewed and honoured by Adobe California (brand exposure)
  • Used by Adobe’s Sydney office as a sales tool for the DPS platform (brand exposure)
  • Award-winning creative innovation