Case Study 3: Aligning products with brand values

Developing unique innovative new products that align brands with their mission, vision and values

I was the lead designer on this project.

Green Cross International was set up by former Soviet President Mikhail Gorbachev who is passionate about the environment.

With new technology came the opportunity to enhance the customer experience and increase product engagement. Research showed kids were increasingly engaging with apps on their phones and mobile device. I designed a highly innovative and interactive educational app for my client.

An app also aligned with the company’s values so the CEO and board members were excited with this concept immediately.

The app was the very first Australian educational iPad magazine and was so successful it was recognised and honoured by Adobe California, USA. The app was featured on Adobe’s Digital blog and at their Design Centre for originality, superior design and functionality, high engagement and stellar animations. Adobe used it as a prototype to showcase to their educational clients.


  • global product engagement
  • product aligned with company values
  • first educational app launched in Australia
  • reviewed and honoured by Adobe California for innovation and superior functionality
  • used by Adobe office as a prototype