Case Study 4: From mag publisher to full service agency

Valuing your clients results in long term relationships and increased revenue

While working at an agency I came across a client who was not feeling very valued. When I took over as creative director, I worked closely on this account, refreshing their products and giving them collateral that far exceeded their expectations.

This made the client feel valued and important again and they went onto develop a strong relationship with the agency. They started to use the agency not solely as a magazine publisher, but as their full-service agency.

The agency went on to create the client’s website, micro site, advertising and a range of other full-service agency offerings.

COMMERCIAL BENEFITS:

  • Great customer service resulted in client retention
  • Increased services from magazine publisher to full service agency
  • Increased revenue from an existing client
  • Working within the client’s brand values and guidelines resulted in not only a happy client but secured them to continue working with the agency on existing business as well as new business services