Case Study 4: From mag publisher to full service agency

Valuing your clients results in long term relationships and increased revenue

While working at an agency I came across a client who was not very happy with their products. When I started leading the team, I worked closely on this account. I refreshed their products and gave them collateral that was suited their voice and their position in the market.

The design solutions we provided them far exceeded their expectations. They felt valued and important and went onto develop a strong relationship with the agency.

The agency went on to create the client’s website, micro site, advertising and a range of other solutions.

COMMERCIAL BENEFITS:

  • Great customer service resulted in client retention
  • Increased revenue from an existing client
  • Providing the client with optimum design solutions resulted in additional work and income for the agency as well