Visual design

Employed as a visual designer within the brand, media and marketing divisions, Michelle has been responsible for the creative direction of various projects. Below are highlights of some of the work that was produced for various organisations:

Australian Labor Party (ALP) Federal Election Campaign 2019

Michelle worked on the 2019 Federal Election Campaign for the ALP. She was required to design and produce marketing collateral for the target seats unit and material to support the ALPs leadership team. It was a fast-paced exciting work environment where everything had to be designed on brand and on brief.

The Cancer Institute NSW

While working in the Marketing, Media and PR division of the Cancer Institute NSW, Michelle helped implement their new brand and visual identity. Below are poster designs displaying the Core Values, Mission and Vision of the organisation. The posters were created to get buy-in from the staff and to empower and inspire all staff about the values they were required to display when dealing with external stakeholders and clients.

Michelle also produced a lot of reports, booklets, flyers, posters, conference displays and a range of other marketing and reporting collateral. She also helped inform the look and feel of the website. See more under the tab Cancer Institute NSW

iPad apps

Michelle developed and designed her very first iPad app while commissioned by Green Cross Australia. Since then, Michelle has also worked on Medical Observer helping release monthly issues of this magazine on iPad. Here are some images of the Medical Observer iPad app.

iPad app: Medical Observer magazine

Edge Content Agency (Edge)

While employed by edge as their Creative Director, Michelle oversaw the design and production of collateral produced for 22 blue-chip clients. She was also responsible for designing work for a few of the clients and here are some designs of the work she produced while at Edge. 

Many of Michelle’s designs were recipients of awards and commendations from Publishers Australia Excellence Awards for design, innovation and special projects.